Approach

APPROACH


Taking a creative and consultative approach

OUR APPROACH

Client relationship management


We have learnt from many years of experience that successful creative companies work because they are based on a number of things:


Listening to a client and the ability to articulate their requirements into a creative brief.


Imagination and originality - the right person for the job


Communication with clients - open, honest and up to date


The right pricing - value for money but equally providing quality


Excellent project management and, planning with contingency built in


Reliable, quality suppliers who deliver on time and understand and work to deadlines


Managing client expectations and being clear about what is expected from our clients to meet deadlines


THE PROCESS

marketing management

STEP 1

We meet and take a clear brief from the client to understand their culture, requirements, challenges and aspirations

STEP 2

Respond to the brief with ideas and outputs, costs for discussion

marketing analytics
digital marketing

STEP 3

Agree contract, strategic, creative and tactical deliverables, agree outputs and deadlines




STEP 4

Project plan, implementation of agreed deliverables for final client sign off




OUR PEOPLE

We work with a team of associates and partners with a range of skillsets, knowledge, experience and expertise. We have all worked together in the past and therefore we have a track record of delivery and working as a team.


This approach gives us flexibility and the opportunity to bring the right person in for the client and the project.

OUR SKILLS

Marketing, media and business development

Planning and delivery

 Project management

CAROLINE GILES

FOUNDER 


Astaar is the organic move from Caboose Media, an agency that I ran with my business partner some years ago. I have an interesting and diverse background which has been gained in engineering, the music industry, television, newspaper publishing and agencies across PR, marketing and digital media. I have used my experience and expertise to then translate this into the public sector and have worked for a number of NHS Trusts.


Astaar develops business. It is a marketing business in the wider sense of the word. My expertise and experience falls within Marketing Communications, Programme and Project Management, Client Services and Operations. Realistically to address marketing these are the skills that you need. I’ve worked for traditional and digital agencies, written proposals, scoped and managed website builds both national and international, managed creative and programming teams, run traditional and digital marketing campaigns and worked with some very talented people – experience across the board.


Marketing is everything that an organization does that links with clients, customers, patients (in the case of the NHS) – the public. Think all types of communication channels, operational processes and customer service that make your business work (or not if you don’t address them well). You need excellent project management skills to make that work. You also need to have a creative streak and you need to be able to see things from a holistic viewpoint – able to visualise the whole picture and how everything works together.


In the past I have worked with many clients, as a taster these include MCA Universal film and music (I worked for MCA Universal), Oxfam, the National Trust, Downtown Radio, Duke of Edinburgh Award, ITV, BBC, Ford Motor Company, Jaguar Cars, Kellogg, National Grid, HFC Bank, the NHS – many NHS Trusts and supported and worked for many start up and SME’s as clients.

CONTACT US

  4 High Street,

  Bildeston, Ipswich, Suffolk

        (East Anglia)

       

PROFILE

Providing digital and traditional marketing, media and business development to the private sector and specialist marketing, commercial development, bid writing and tender management to the NHS.

          Astaar Marketing

© Astaar Marketing 2019



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