Approach

APPROACH


Taking a creative and consultative approach

Client relationship management

OUR APPROACH


Our vision to give clients "an edge" - to apply principles that add value and to give competitive advantage


Our Values:

Honesty

Integrity

Transparency

Reliability

Consistency

Efficiency

Innovation

Inclusivity

Environmentalism


Our approach and practice


Listening to a client and the ability to articulate  requirements to define the correct scope and brief


Imagination and originality - the right person for the job


Communication with clients - open, honest and up to date


The right pricing - value for money but equally providing quality


Excellent project management and, planning with contingency built in


Reliable, quality suppliers who deliver on time and understand and work to deadlines


Managing client expectations and being clear and honest about what is expected from our clients to meet deadlines





THE PROCESS

marketing management
digital marketing

STEP 2

Respond to the brief with ideas and outputs, costs for discussion

STEP 1

We meet and take a clear brief from the client to understand their culture, requirements, challenges and aspirations

marketing analytics

STEP 4

Project plan, implementation of agreed deliverables for final client sign off




STEP 3

Agree contract, strategic, creative and tactical deliverables, agree outputs and deadlines




OUR PEOPLE

We work with a team of associates and partners with a range of skillsets, knowledge, experience and expertise. We have all worked together in the past and therefore we have a track record of delivery and working as a team.



OUR SKILLS

Commercial and marketing transformation

Planning and delivery

 Project management

Caroline Giles, the founder of Astaar Marketing & Consulting has a diverse background in music and corporate television, marketing communications, events management, in digital media and has worked with the NHS. This experience has led to her working with companies to implement business transformation with a commercial bias.


As a marketer she specialised in database marketing and within her career worked as a marketing director, client services director and digital media producer. Her roles were highly focused on working with directors to transform and grow business through developing and implementing commercial strategy to meet market and customer needs.  She has a good range of skills having been responsible for project management offices, operations and human resources.


Companies she has worked for have increased turnover, profile, and rankings.


Today she works with business owners and directors implementing and advising on commercial development as a function within a business. She has worked with a number of NHS Trusts to provide them with the commercial structure to work cohesively to tender more successfully for new services and retain their current business and to embed marketing as a discipline. She works with the NHS to develop strategy, implementing change and mentoring staff at all levels to influence cultural transformation.


She has experience of engineering, the music industry, television, newspaper publishing, automotive, health and has worked for agencies that provide PR, marketing and digital media having been marketing director for one of the most successful digital media agencies outside of inner London.

CONTACT US

  4 High Street,

  Bildeston, Ipswich, Suffolk

        (East Anglia)

       

PROFILE

Marketing  Transformation as part of the management process.

          Astaar Marketing and Consulting

© Astaar Marketing 2019



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